Which businesses are included?
- Health and wellness retailers
- Optical and eyewear businesses
- Wellbeing and personal care suppliers
What does The Index measure?
Five jobs a customer needs a website to do. Each is scored out of 20, giving a total out of 100. For health & wellness, the journeys can include:
- 1 / 5 · 20 POINTS
Find the product
Search and categories that use the words customers use.
- 2 / 5 · 20 POINTS
Choose the right one
Clear product details, ingredients or specifications as published by the business.
- 3 / 5 · 20 POINTS
See the price and availability
Clear prices and stock.
- 4 / 5 · 20 POINTS
Buy it
A clear, secure checkout.
- 5 / 5 · 20 POINTS
Buy again and self-serve
Accounts, order history and repeat purchase where offered.
How is a review carried out?
- 01We visit the business's public website as a customer would, on desktop and on a phone.
- 02We work through the five jobs using real products from the business's own range.
- 03We record what we find with dated screenshots and the pages checked, using four evidence statuses: Detected, Observed, Not found in this review and Not checked.
- 04Checkout and logged-in journeys are reviewed only where access is available and authorised.
- 05A reviewer checks the findings before anything is published.
What the score means, and what it does not
The Index score describes what a customer can do on a business's public website on the day it was reviewed. Each of the five jobs is scored out of 20, giving a total out of 100, using dated evidence that anyone can check. It does not rate the business, its products, its staff or its service, and it is not a measure of size or sales.
Who uses it
- Businesses comparing their websites
- Customers choosing where to buy
Why this matters for health & wellness
Customers want to be sure what they are buying before they pay. Clear details and an easy reorder build that confidence. The Index reviews websites only; it gives no medical advice and makes no safety or regulatory claims.
How we keep it fair
- Every published review uses the same five jobs, from public evidence that anyone can check.
- Not found in this review means we looked and did not see it on the pages checked. It is not proof that a feature does not exist.
- Recommendations are hypotheses to test, not claims about lost sales.
- Existing iWeb clients are represented through a case study, not a public critique.
- If a detail is wrong, the business can tell us and we will check it.
Key terms
- Repeat purchase
- Buying the same product again, by reorder or subscription.
Questions about The Index
Is the Health & Wellness edition live?
Not yet. It is coming soon. No records, scores or reviews are published for this sector.
Does The Index give health advice?
No. The Index reviews how websites work for customers. It does not assess products, give medical advice or make safety or regulatory claims.
What will the Index score measure?
The Index score describes what a customer can do on a business's public website on the day it was reviewed. Each of the five jobs is scored out of 20, giving a total out of 100, using dated evidence that anyone can check. It does not rate the business, its products, its staff or its service, and it is not a measure of size or sales.